Top 6 Reasons Why Video for the Web Means ROI (RETURN ON INVESTMENT!)

1. Consumption of video for the web is on the rise. In fact, according to Comscore (www.comscore.com) Video Metrix service, U.S. Internet users watched 31.2 billion videos in (one random month) March, where nearly 85% of the total US Internet audience viewed videos on the Web.



2. Video for the Web builds users engagement Video for the Web builds users engagement because, lets face it, us humans are visual creatures who crave interactivity. That is why television remains an incredibly popular medium for both consumers and advertisers. If ONE picture is worth a thousand words, then what is a video worth?



3. Videos for the web can go viral, as you know, if you are one of the 400 million Facebook users. Not a day goes by where at least one (usually many) of my Facebook friends share an online video that they found of interest. This is but ONE example of how video can go viral.



4. Video for the web can establish and reinforce your brand especially if you are small services business, independent consultant or sole proprietorship where often times, the individual is the brand or at least a key component of the overall brand. Large companies use online video to reinforce brands promoted through other channels such as TV.



5. Professional video for the Web is affordable and therefore, within reach of most businesses. Large companies, universities and government have long been using video for both marketing, PR and peer to peer training / educating. This was back in the day where the only way to reach a large audience was to rent satellite time. With today's bandwidth and internet speed, what used to be done using satellite trucks to upload video can now be done at LESS than a fraction of the coast, reaching a much, much larger audience then in the good old days of satellite uplinks.



6. The rising price of fuel. Even companies whose only interested in local marketing can benefit more than ever from video. With the rise of fuel prices people are more apt to find out as much information about a local company on-line rather than waist time and fuel to visit in person. Visual information can be the difference maker in getting that client in your door.